Everyone’s got a spark - spotting a fellow Hog means you’ve found your people. From a hoodie to a coffee mug, it’s more than merch. It’s connection in the wild.

Everyone’s got a thing - at The Identity Outpost, we call it your Hog. It’s more than merch; it’s your identity, your tribe, your spark. Which Hog are you?

The Identity Outpost was never meant to just sell shirts and mugs — it was meant to fuel change. Here’s how our monthly give back program works and why it’s at the center of everything we do.

Every big idea starts with a spark — and in our case, that spark grew legs, a curly tail, and a whole lot of personality. This is the real story of how The Identity Outpost came to life.

From our first sparks of an idea to the communities we’ll fuel together — Field Notes is your inside look at The Identity Outpost in action.