The Identity Outpost Opens
The doors are open, the shelves are stocked, and the Hogs are loose - welcome to The Identity Outpost.
We Made It.
After months of late-night talks, sketches on notebooks, learning web design, maneuvering business licensing, setting up the logistics, sampling, wearing, washing and evaluating our apparel selections, we turned an idea from a car ride into a living, breathing brand — The Identity Outpost is officially open.
What started as a spark is now real. The shop is live, the initial gear is here, and the first Hogs are already repping their tribe in the wild.
A Huge Thank You.
To every single person who clicked through on launch day, sampled our clothing, gave feedback on styling, ordered a tee, picked out a hoodie, or simply cheered us on: thank you.
Being one of the first to believe in something new takes guts. You’re not just customers — you’re the ones laying the foundation of this community. And I’ll never forget that.
What This Moment Means:
The Identity Outpost was never meant to be just a store.
Every shirt, hoodie, or polo is a chance to rep who you are — loudly, proudly, unapologetically. And every purchase fuels something bigger.
Already, the Fuel meter is ticking upward, ready to be poured back into projects that matter to Coffee Hogs, Fit Hogs, Paw Hogs, and Data Hogs alike. This is the first proof that passion really can power impact.
The First Sparks:
Launch weekend gave us goosebumps. Orders came in from near and far, Hogs claimed their tribe, and Fuel began to flow.
A Coffee Hog grabbed their comfy hoodie to enjoy their favorite brew in. A Fit Hog suited up for their next session. A Paw Hog picked out gear that’ll tag along on countless walks. A Data Hog found their way into the mix with a fresh polo.
Each spark matters — and together, they light the way forward.
Now It’s Your Turn.
We want to see your Hogs in the wild.
Snap a pic, share a story, and tag it with:
#RepYourHog
#FuelYourIdentity
#IdentityOutpost
Whether you’re lifting, sipping, snuggling, or building — show us what it looks like when you wear your identity out loud. These first sparks will be the stories we tell for years to come.
Looking Ahead:
This is only the beginning. In the weeks ahead, we’ll share behind-the-scenes from launch, updates on the Fuel meter, and spotlights on the first Hogs to step into the Outpost.
The doors are open. The sparks are flying. The Identity Outpost is alive.
Rep your Hog. Share your story. Fuel your tribe.
See you in the next Note,LyndsieFounder, The Identity Outpost 