WHAT WE STAND FOR

Because to “hog” something means to take it all the way — to go all in. We’re here to flip that narrative into something unapologetically positive. Being a Hog means giving your best to the things that matter most to you, pushing limits in all the right ways, and fueling something bigger than yourself.

Hogs have gotten a bad rap for too long. The truth? They’re incredibly smart, deeply social, and fiercely loyal to their herd. That’s exactly the kind of energy our Hog communities stand for — people living fully in their element, lifting heavy, sipping strong, and making a real-world impact along the way.

When you wear the gear, you’re not just showing who you are. You’re proving that being a Hog is a good thing — the best thing — when it’s done with passion, purpose, and pride.

An outpost is a place on the edge — a starting point for something bigger. It’s where explorers gather, where ideas take root, and where people prepare to head out and make their mark.

The Identity Outpost is exactly that for self-expression. It’s a home base for people who know who they are (or are finding out) and want to fly their flag proudly. Every Hog community is a tribe within this outpost — people united by passion, purpose, and the drive to live life to its fullest.

We’re not here to blend in. We’re here to connect outliers, overachievers, quiet dreamers, and bold doers — and give them the gear that says, “This is me.” When you step into The Identity Outpost, you’re not just buying apparel. You’re claiming your space in a movement that celebrates identity without apology.

The Identity Outpost isn’t built for one kind of person — it’s built for anyone who loves something deeply and wants to wear that passion proudly.

We serve people across all ages, backgrounds, and lifestyles who want to feel a sense of belonging in a world that often feels disconnected. Whether it’s a mom sipping her first latte of the day, a powerlifter hitting the gym before sunrise, or a retiree taking their pup on a morning walk — TIO creates identity-driven apparel that resonates.

What unites our customers isn’t demographics — it’s mindset:

• They value authenticity, connection, and expression.

• They gravitate toward clean, bold, and stylish design.

• They’re drawn to things that feel personal, not mass-produced.

Our clean aesthetic and symbolic sub-branding (like Coffee Hog, Data Hog, Fit Hog, or Paw Hog) allow wearers to show the world what they care about — without needing to say a word.

It creates an instant, subtle signal to others in the tribe: “I see you. I get you.” That one shirt can spark conversations that would’ve never happened otherwise.

It started with one simple idea: people are at their best when they’re living in their element. Whether that’s at the gym, with your pet at your side, at the coffee bar, or anywhere else you feel alive — that’s where identity shines.

We built Hog communities to capture that energy. Each one is its own tribe, united by passion but connected to the bigger Outpost family. Fit Hog is for the lifters, movers, and sweat-seekers. Coffee Hog is for the brew lovers who fuel their day with purpose. Paw Hog is for anyone who knows pets aren’t “just animals” — they’re family.

Every community shares the same DNA: push yourself, embrace what you love, connect with others who get it, and give back through our Fuel program. When you wear your Hog, you’re not just repping a passion — you’re showing the world that you live it, own it, and fuel something bigger than yourself.

We start with passion. If it’s something people live for — the thing they’d happily “hog” all day — it’s a contender. But it has to be more than a trend. A new Hog community has to have depth, personality, and a heartbeat of people who already connect over it.

We look for three things:

1. Identity: Is this something people proudly claim as part of who they are?

2. Community: Are there already circles, crews, or tribes built around it?

3. Impact: Can this Hog tie into our Fuel program to give back in a way that matters to that community?

From there, we test the waters — listening, asking, and sometimes even letting our Outpost members vote. We launch when we know we can do it right, with designs, products, and a give-back plan that honors the people who live that passion.

Fuel is our way of turning passion into impact. Every time you buy from The Identity Outpost, a portion of that sale goes straight into the Fuel meter for your Hog community. Each community’s Fuel powers real-world projects and causes that matter to them — from providing blankets to animal shelters to sponsoring gym memberships for people chasing big goals.

It’s simple: the more you “hog” your passion, the more fuel you generate. And that fuel creates a ripple far beyond yourself. We track it openly, so you can see exactly how much your community has raised and what it’s achieved.

When you wear the Hog, you’re not just showing who you are — you’re fueling something that matters.

We keep it simple and upfront:

$1–$3 from every item sold goes directly into your Hog community’s Fuel meter.

No percentages you have to calculate, no vague “a portion of proceeds” talk. We want you to know exactly how your purchase is making an impact — and you can see your community’s progress anytime through our public Fuel meters.

Your gear isn’t just a shirt, mug, or hoodie — it’s a direct investment into causes you care about.