WHAT WE STAND FOR
identity is meant to be celebrated, shared, and worn boldly.
MISSION
WE DESIGN MORE THAN APPAREL. WE CREATE SYMBOLS OF IDENTITY. THROUGH EVERY SUB-BRAND, WE HELP PEOPLE REP WHAT THEY LOVE, FIND THEIR PEOPLE, AND FUEL CAUSES THAT MATTER.
VISION
TO BUILD A GLOBAL MOVEMENT WHERE IDENTITY IS CELEBRATED, COMMUNITIES THRIVE AROUND SHARED PASSIONS, AND EVERY PURCHASE FUELS POSITIVE IMPACT.
THE IDENTITY OUTPOST MANIFESTO
WE’RE NOT JUST SELLING APPAREL — WE’RE SPARKING A REVOLUTION OF SELF-EXPRESSION,
A MOVEMENT OF EVERYDAY ORIGINALS WHO REFUSE TO BLEND IN.
OUR COMMUNITIES ARE MORE THAN CUSTOMERS — THEY ARE TRIBES OF PEOPLE LIVING UNAPOLOGETICALLY IN THEIR ELEMENT:
LIFTING HEAVY, SIPPING STRONG, STANDING LOYAL, AND WHATEVER FUELS THEM NEXT.
WE ARE THE GEAR THEY WEAR, THE FLAG THEY FLY.
AT THE HEART OF EVERY SUB-BRAND — COFFEE HOG, FIT HOG, PAW HOG, AND BEYOND — IS ONE UNSHAKABLE TRUTH:
IDENTITY MATTERS.
AND EVERYONE DESERVES A PLACE THAT CELEBRATES WHO THEY ARE, NOT JUST WHAT THEY WEAR.
WE’RE HERE FOR THE OUTLIERS, THE OVERACHIEVERS, THE QUIET DREAMERS, THE BOLD DOERS.
FOR THE PEOPLE WHO GO ALL IN — WE SEE YOU. WE ARE YOU.
THIS IS NOT FAST FASHION. THIS IS SLOW BURN PURPOSE.
EVERY PRODUCT WE LAUNCH, EVERY MESSAGE WE SEND, EVERY STORY WE TELL IS ROOTED IN COMMUNITY, IMPACT, AND AUTHENTICITY.
OUR GEAR GIVES BACK. OUR PRESENCE UPLIFTS. OUR DESIGNS SPEAK LOUD — BUT STAY CLEAN, BOLD, AND TRUE TO THE ICONIC HOG THAT STARTED IT ALL.
WE’RE BUILDING SOMETHING NO ALGORITHM CAN REPLICATE:
A BRAND WITH A BACKBONE.
A MISSION WITH MOMENTUM.
A VOICE WITH VOLUME.
WE ARE THE IDENTITY OUTPOST.
AND THIS IS YOUR PERMISSION TO GO ALL IN ON WHO YOU ARE, AND NEVER LET GO.