Fuel For The Fire

When I First Started Dreaming Up The Identity Outpost…

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I knew I wanted it to be more than a business.

Yes, we’d have great designs, bold communities, and that unmistakable Hog on your chest.  But I wanted every purchase to leave something behind — not just in your closet or your coffee cabinet, but in the world around us.

That’s how the Fuel Give Back was born.

What Fuel Means To Us:

Fuel is the energy that keeps something moving forward.  For you, maybe that’s your morning coffee. For me, it’s a mix of good ideas, stubborn determination, and a little too much caffeine.

For The Identity Outpost, fuel is both literal and symbolic.  Every time you buy something — whether it’s a Fit Hog tank top or a Coffee Hog crewneck — a piece of that sale goes into our community fuel tank.

At the end of each quarter, we pour that fuel back into the world in the form of a direct, tangible give back.  100% transparent.

How It Works:

- $1-$3 from each item sold goes into the Quarterly Fuel Fund.

          - Tees/Tanks: $1

          - Polos/Blankets: $2

          - Hoodies/Crewnecks: $3

- At the end of the quarter, we choose a specific cause to receive the funds.

- We share the full story — photos, interviews, impact updates — right here.

Why It Matters:

We swipe a card, click “Buy Now,” and the thing arrives at our doorstep.  But where’s the human connection?

Fuel Give Back is about closing that gap.  It’s about knowing that your tee helped fill a local animal shelter with blankets or your hoodie helped cover entry fees for a kids’ robotics team.

Looking Ahead:

You’ll get a say.  As our community grows, we’ll take nominations and votes for upcoming recipients.

When we say “community brand,” we mean it.

See you in the next Note,

Lyndsie

Founder, The Identity Outpost