Find your hog

Everyone’s Got A Thing — That One Passion, Habit, Or Place That Feels Like Home.

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At The Identity Outpost, We Call It Your Hog.

Your Hog is more than a logo or a piece of merch.  It’s the part of you that shows up, loud and proud, without apology.  And when you wear it, you’re not just putting on a shirt — you’re saying this is who I am.

So, What’s A Hog, Exactly?

Think of it as the tribe you vibe with.  The crew that gets your quirks, fuels your fire, and reminds you you’re not alone.

It doesn’t have to be one thing.  Maybe you’re a Coffee Hog before sunrise and a Fit Hog by 5 p.m.  Maybe you’re a Paw Hog on weekends and a Data Hog after midnight.  Your Hog is simply wherever your identity shines.

A Few Ways It Shows Up:

- Coffee Hog → the morning ritualist, the “don’t talk to me before my first cup” type, or the café explorer who knows every barista in town.

- Fit Hog → the rep counter, the sweat-lover, the one who’s training for goals no one else even knows about.

- Paw Hog → the snuggler, the fetch-thrower, the long-walk-taker, because your four-legged family always comes first.

- Data Hog → the spreadsheet whisperer, the builder, the problem-solver who believes information is power when it’s shared.

Each Hog looks different.  That’s the beauty of it — you define what yours means.

Why It Matters:

Because identity deserves to be celebrated.  Not hidden.  Not watered down.

When you wear your Hog, you’re not just repping yourself — you’re joining a bigger Outpost of people who believe passion is worth sharing.  And together, those small sparks of identity turn into a wildfire of community.

Your Invitation:

So…which Hog are you? Or maybe, which Hogs?

Use #FindYourHog or tag your Hog tribe — Coffee, Data, Fit, Paw, — and let us see what lights you up.  We’ll be sharing spotlights in future Field Notes, because this isn’t just our story anymore.  It’s yours too.

Looking Ahead:

Next week, we’ll dig into how to spot your fellow Hogs “in the wild” (and what happens when sparks connect).  Until then, keep repping your identity.  We’ll keep cheering you on.

Rep your Hog.  Share your story.  Fuel your tribe.

See you in the next Note,

Lyndsie

Founder, The Identity Outpost