Welcome to Field Notes
This is where the story of the identity outpost unfolds — in real time, in real places, with real people.
WELCOME TO FIELD NOTES
Field Notes isn’t just a record of what we’re building; it’s a living journal of the energy, passion, and community that fuel our mission.You’ll see the behind-the-scenes work that goes into launching a brand, the small wins and big milestones, and — once the Fuel Give Back starts flowing — the direct impact your purchases have out in the world.wHY “FIELD NOTES?”
At an outpost, the field notes are where you keep track of what’s happening on the ground — what’s working, what’s changing, and what matters most.That’s exactly what this blog will be.Some weeks you’ll find stories from the launch lane: designs taking shape, community ideas coming to life, and the messy, rewarding reality of building something from scratch.Other weeks, you’ll read impact reports from the field — the people, causes, and projects we’ve been able to fuel together.WHAT YOU CAN EXPECT
- Behind-the-Scenes: The real work (and occasional chaos) of building The Identity Outpost. - Community Spotlights: Stories from fellow Hogs living their passion. - Fuel Give Back Reports: Exactly where the dollars went, what they made possible, and why it matters. - Reflections from the Road: Honest thoughts on business, balance, and purpose.LOOKING AHEAD
Our first official Field Note — Where the Hog Story Begins — drops Week 1 after launch.From there, you’ll get a new post every week, each one a small chapter in this bigger story we’re writing together.If you haven’t already, sign up for our email list so you never miss a post, a new Hog release, or the moment we send our first Fuel Give Back into the world.MY PROMISE
We’ll keep it honest, keep it fun, and keep showing up — in the field and for the community we’re building together.See you in the next Note,LyndsieFounder, The Identity Outpost 